谷歌 John Mueller：加粗字体确实有助于网站SEO优化

来自谷歌的约翰-穆勒（John Mueller）再次确认，将单词和段落上的重要内容 加粗确实有助于网站的SEO和排名。但这都是相对的，如果你把页面上的所有内容都加粗，那么它就没有帮助，约翰进一步解释说。

YouTube视频链接

该声明来自11月12日录制的谷歌搜索中心English Google SEO office-hours。

视频文字记录

Someone was arguing that bolding important parts in a paragraph can boost your SEO does it?

有人认为，在一段话中把重要的部分加粗可以提高你的SEO，是吗？

Yeah. I think this is something that comes up every now and then I double checked before the session actually and Matt Cutts did a video I think in like 2012 or something around that. About bolding and strong in on pages. So usually we do try to understand what the content is about on a web page and we look at different things to try to figure out what is actually being emphasized here. And that includes things like headings on a page but it also includes things like what what is actually bolded or emphasized within the text on the page.

是的，我想这是一个时常出现的问题，我在会议前仔细检查了一下，Matt Cutts做了一个视频，我想是在2012年或类似的事情。关于页面中的加粗和强调。因此，我们通常会尝试了解一个网页上的内容是什么，我们会查看不同的东西来尝试找出这里实际强调的是什么。这包括像页面上的标题一样的东西，但也包括像页面上的文本中实际被加粗或强调的东西。

So to some extent that does have a little bit of extra value there in that it’s a clear sign that actually you think this page or this paragraph is about this this topic here. And usually that aligns with what we think the page is about anyway so it’s it doesn’t change that much.

所以在某种程度上，这确实有一点额外的价值，因为它是一个明确的信号，实际上你认为这一页或这一段是关于这个主题的。而且通常这与我们认为该页面是关于什么的一致，所以它不会改变太多。

The other thing is that this is to a large extent relative within the web page. A if you go off and say well I will just make my whole page bold and then Google think we’ll think my page is the most important one, then by making everything bold essentially nothing is bold because it’s all the same. Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those then it’s a lot easier for us to say well here’s a lot of text and this is potentially one of the most important points of this page. And we can give that a little bit more value. And essentially what what that kind of goes into is everything around semantic HTML where you’re giving a little bit more meaning to a page by using the proper markup for the page. And from our point of view that’s good it helps us to understand the page a little bit better.

另一件事是，这在很大程度上是相对于网页内部的。如果你说我要把我的整个页面都加粗，然后谷歌认为我们会认为我的页面是最重要的，那么通过把所有东西都加粗，基本上没有什么东西是加粗的，因为它们都是一样的。而如果你在整个页面中选取少数几个句子或单词，你说这对我来说非常重要，你把这些加粗，那么我们就会更容易说，这里有很多文字，这可能是这个页面最重要的一个点。我们可以给它更多一点价值。从本质上讲，这就是围绕着语义性HTML的一切，在这里，你通过为页面使用适当的标记，赋予页面更多一点意义。而从我们的角度来看，这很好，它帮助我们更好地理解页面。

So if you want to kind of like simplify it to one word answer. Does bolding important points on a paragraph help the SEO? Yes it does. It does help us to better understand that paragraph or that page.

所以，如果你想把它简化为一个词的答案。在一个段落中加粗重要的内容是否有助于SEO？是的，确实如此。它确实有助于我们更好地理解该段或该页。

 小结

在页面中加粗重要的句子和单词这个小技巧确实是有助于网站的SEO排名的。也许做了这些并不能让你的网站排名直线上升，但是如果你的页面从内容、关键词，标题、加粗字体等都按照Google喜欢的方式来做，那么排名效果一定会好起来的。